Parnell for Business
Great Reasons to Relocate to Parnell
Parnell offers real magic on Auckland 's CBD fringeWhy not relocate your business to Parnell! Parnell is a great place to be in business. Whether you are a retailer, in jewellery, gallery owner, restaurateur, marketer, designer, or a professional in law, accountancy, finance, health, engineering, architecture, the Internet field, or being an entrepreneur with your small business, you will find a niche in Parnell.
This is the place for you:
- Minutes from the CBD, but with CBD fringe cost advantages
- Close proximity to the North, South and Western Motorways
- Good car parking on the street or in private car park buildings
- Rapid Link Bus connection to Newmarket, City and Ponsonby, while other Stagecoach buses travel further south on routes to and from Parnell.
One of the charming things about Parnell is the way it successfully blends the traditions of the Auckland's earlier years with the commercial realities of the 21st Century. That's a magic mix that reminds us real success is not a question of constantly abandoning our past, but bringing its best along with us as we embrace our future. There's a lot to be said for old fashioned values and a vision of tomorrow. The late Les Harvey, creator of the iconic “Parnell Village,” is a typical example of a man who had this vision.
“The relocation of your business is deserving of special consideration,” says Cyril Dominikovich of Parnell Real Estate. “A company or sole practitioner has a lot of decisions to make moving their business to new premises. Not only the suitability of the premises for your business, but also staff requirements, regular, consistent public transport, good shopping for food and other commodities and the environment or neighbourhood you are in. Through the endeavors of local business association Parnell Mainstreet, Parnell is once again becoming the hot place to be in Business.”
To lease premises in Parnell the dollar rate per square metre ($/m2), car parking, and outgoings are generally less expensive than in the Central City. Do your own research on Parnell! You'll probably be surprised at the outcome.
Locate your business to Parnell and be part of us.
Great Access key to success in Parnell
Where Bob Jones's property investment mantra was “location, location, location,” Parnell businesses would add “access, access, access,” particularly as Auckland's growth places increasing pressure on city traffic.
Parnell's central location and its ease of access is a big drawcard for local businesses, many of which are in the textile, fashion, design and marketing sectors. Parnell is also strategically very close to the city.
In its 2006 Auckland City Fringe Office Report , Bayleys Real Estate noted: "Parnell has a funky ambience and an eclectic group of tenants however, this survey suggests that more traditional businesses are also taking advantage of Parnell's amenities, namely:
- - proximity to the CBD and hospital
- - proximity to main arterial routes
- - character space
- - well serviced buildings"
Brand designers, Velocity Design re-located to offices at the corner of Heather and Cheshire Streets from Newmarket mainly to take advantage of Parnell's access. “Newmarket is too busy and harder to get in and out of, while Parnell has good access to the motorway. There's an interesting community of designers here, too,” said manager, Dave Cogan.
Designer Donna Hoyle would agree with Dave about access. Donna commutes from Sandringham to her very smart off-street office at the top of Parnell Road, where she specialises in creating visual identities for clients including Huka Lodge, Sabato and Hartfields.
“For me, Parnell is well-placed relative to clients and has easy access to everywhere,” she said. “It's also a very pleasant place to work in and for people who work hard there's everything you need within easy walking distance; like a fantastic butcher, a great fruit and vegie shop, the dry cleaners and the bank. And you can eat with clients or friends in the middle of the day. It's so much more civilised than working in the city. Parnell is sophisticated and intimate and safe, with a huge amount of things on offer.”
People who work in Parnell love the friendly community atmosphere. "Parnell has the huge advantage of being small!" says Debbie Harkness, Parnell Inc.'s manager. "The small scale of the business area makes it easier to get to know people. I love working in a place where every walk down the street, whether to the post office, gym or cafe, leads to little conversations with people from local businesses. Parnell is personal in scale - not like the city with hoards of strangers pouring out of high rises. People working here really appreciate this atmosphere - it's like working in a small town with a bunch of friendly people."
Happily, for any businesses now inspired to take a look at re-locating to Parnell, there are good leasing opportunities available now! For an extensive list of real estate available now in Parnell, use the www.realestate.co.nz site to search for commerical property in Parnell.