the cupboard
the cupboard is an enduring, iconic Auckland boutique – with its own unique styles. It creates exclusive, original clothes that are luxurious and timeless. ..Couturiere and owner Diane Burkhardt draws upon Eastern and Edwardian influences, lavish brocades, beading, silks; soft cashmeres and warm wools; crisp cottons and wool knits. Her designs are layered, textured and complex that are intrinsically 'New Zealand'. The colours she chooses resonates the landscape's restrained shades and unexpected drama.
.. Probably unique in New Zealand, the cupboard provides almost half its garments custom-made, purpose fitted to their astute fashion clients - at no extra cost to its off the peg, luxury styles.
417 Parnell Road | 379 9870 | Web | Map

diane burkhardt
Couturiere-owner of iconic Auckland boutique the cupboard, Diane Burkhardt is renowned for unique, contemporary, layered designs.  Her garments are worn by international women 25 to 75 – ageless, perennial fashions, found only at the cupboard, Parnell.  Drawing upon Eastern and Edwardian influences, Diane uses high quality natural fabrics – wools, cashmeres, tweeds, silks, linens and cottons.  The texture and juxtaposition of velvets, beads and brocades excite the eye.  The draping of diane burkhardt clothes is soft and feminine, and the details – such as pintucks, pleating and handwork – is sophisticated, elegant and flattering.
Exclusively at the cupboard 417 Parnell Road | 379 9870 | Web | Map

Eccomi Eccoci
Fashion from France and Italy.
195-197 Parnell Road | 369 5788 | Map

Elizapesi Fashions
Offers a unique range of made to order and ready to wear women's fashions, Elizapesi Fashions caters to all shapes and sizes. Backed up with the committment, passion, and personal attention to produce a garment that collectively satisfies YOU, the customer.

With a BA in Fashion Technology, Elizabeth Powell's passion is fashion design and she has been a finalist in several Pasifika Fashion Shows. She also does quality alterations for both men's and women's clothing.

Shop 3, 237 Parnell Road | 357 0767 | Web

Esqué
In the style of elegant luxury men's designer wear clothing and accessories. We consult to solve and tailor individual sophistication to one's uniqueness.

Open: Monday to Friday: 10am – 5.30pm, Saturday 10am – 5.00pm.
Sunday and after hours By Appointment.
381 Parnell Road | 379 8485 | E-mail Cliff @ esque.co.nz | Map

Open: Seven days Monday to Friday 9.30am - 6pm; Saturday 10am – 5pm;
Sunday 11am - 4pm

479 Parnell Road | 379 4616 | Web

Gerrard's
New Zealand-made leather handbags and accessories of a very high standard and quality as well as excellent prices.
279 Parnell Road | 302 3132 | Map

Great Classics - Clothes For Children
At Great Classics we offer you a wide selection of carefully chosen ranges to clothe both boys and girls. From babies to young adults. From NZ baby wear to the best of what Australia and Europe can offer. Whether you are looking to outfit your child for a wedding or simply to have great looking clothes for everyday wear, we are here to help you.Stockists of leading brands including Chino, DKNY, Essentiel, Fred Bare, Jottum & Kenzo.
Hours: Monday to Thursday 9:30 - 5:30; Friday 9:30 - 6:00; Saturday 9:30 - 4:30, Sunday 10:00 - 4:00.

219 Parnell Road | 377 0120 | Web | Map

Jane Daniels
Jane Daniels is a well established New Zealand designer, renowned for her elegance, and for combining classical stylish with a directional edge, without slaving to seasonal trends. Jane Daniels' designs are a hallmark of New Zealand fashion, featuring elegant, understated, yet edgy pieces in exclusive European fabrics. Her fashion philosophy is that simplicity is elegance and a woman’s individual style takes precedence over fashion. A Jane Daniels wardrobe is a worthy investment in highest quality clothing, providing many years of wear.

2 Birdwood Crescent | 358 5756 | Web | Map

Jane Yeh Designs
Glamorous bridal and evening wear made to measure or ready to wear. Jane Yeh is an international designer with vast experience and success in designing bridal wear. Her signature designs are stylish, romantic and elegant, designed for the modern bride wanting to express her personal style.
272 Parnell Road | 368 1527| Web | Map

Maggie Potter
Maggie Potter houses a collection of exclusive designer fashion labels.
401 Parnell Road | 379 4452 | Map

Mardell
Designer women's fashions. Customer parking right at the door!
523 Parnell Road, cnr Domain Drive | 303 3779 | Map

Natalie Chan
Sequins, rosettes, tuille, velvet... Parnell designer Natalie Chan creates fairytale fantasies. A whirlwind of whimsical, magical bliss!
Upstairs 137 Parnell Road | 303 4930 | Web | Map

Richard...son
Richard…son T-shirt Design is a clothing/design brand and store based in Auckland, New Zealand. Alongside Richard…son we sell an eclectic mix of clothing, books, gifts etc
279 Parnell Road, Coach House Lane| 337 0033 | Web | Map

Rohmana
Designer fashion.
389 Parnell Road | 377 8984 | Web | Map

Style & Grace
Style & Grace offers funky designer clothing and shoes as well as an eclectic range of bags scarves and jewellery for all the women out there who want to look good but also feel great. New to Parnell from June '06, and with another Style & Grace in Queenstown, we range in sizes from 8-18, so come in check us out and take a look at the wide range of styles and brands we offer.
347 Parnell Road | 377 4644 | Map

Trelise Cooper
Funky and feminine designer clothing boutique. Trelise's signature label Trelise Cooper is a whimsical collection of limited edition pieces inspired by vintage treasures; the Cooper range indulges the customer who likes to relax their style at the weekend yet remain distinctive; and Luscious empowers women size 14-20 to feel gorgeously voluptuous.
536 Parnell Road | 366 1962 |Web | Map

Vision X
Parnell Service and style in eyewear: the very latest styles in designer frames and sunglasses from the world's top designers - Gucci, Dolce & Gabbana, Paul Smith and L.A Eyeworks and more.
259 Parnell Road | 373 4879 | Web | Map

Woolly For You
Specialists in New Zealand-made wool, mohair, possum and angora products, including slippers, knitwear and accessories. We will post products overseas, tax-free.
237 Parnell Road | 377 5437 | Map

Working Style
High fashion menswear and tailor-made suits. We pride ourselves in tailoring solutions to meet individual requirements. Womenswear too.
523 Parnell Road | 302 0532 | Web | Map

The Diamond Boutique
Gorgeous certified top quality jewels are yours when you shop at The Diamond Boutique. One-off designs, diamonds and pearl pieces are jeweller Karen Scott's speciality.

317 Parnell Road | 379 2525 | Web | Map

Graeme Thomson - Antique & Estate Jewellery
Graeme Thomson Antiques is synonymous with Antique and Estate jewellery from the Victorian to Deco periods. The store boasts some of New Zealand's finest rare and collectible antique jewellery as well as contemporary pieces from abroad such as Italian hand-blown Venetian glass bead necklaces, South Sea Pearls and an extensive range of Michel Negrin jewellery from Turkey.

259 Parnell Road | 303 1912 | Web | Map

Hartfield Jewellers
Whether you are in search of a flawless Royal Asscher Cut® diamond ring, a Pasquale Bruni "Amore" charm bracelet or Chaumet watch, Hartfield provides an unequalled level of gem quality, leading European design, handcraftmanship and personalised service.

327 Parnell Road | 373 2472 | Map

Neil Diamonds & Jewellery
Visit Neil Diamonds & Jewellery to view a wide range of precious handcrafted jewellery. We are full manufacturing jewellers. Have a free consultation to create your own special piece of jewellery.

217 Parnell Road | 303 2915 | Web | Map

Neil Hanna Design
Neil Hanna is one of New Zealand's leading artists in jade and opal. He is a qualified gemologist and has carved in jade and other stones for many years. His unique designs in mother of pearl shell, opal and black jade are now available at his new gallery. There is an extensive range of coloured stone necklaces and earrings that make this shop a must to visit!

77 Parnell Road | 358 5564 | Web | Map

Street Design
Bespoke jeweller. Jewellery designed by appointment.
Level 1, 77 Parnell Road | 302 3493 | Map

Auckland Sports Podiatry
Conan Dickie

Level 1, 171 Parnell Road | 354 4427 | Web

The Exercise Room
Boutique style gym with a restricted membership base that allows a real focus on personalised service. Facilities include elite personal trainers, personal bathroom suites, advanced exercise machines, off street parking, 24 hour membership access, massage, physiotherapy, chiropractor, beauty therapy and nutrition advice.
2 Akaroa Street | 307 2080 | Web | Map

London Salon
We offer all Hairdressing Services.
Stockists of the finest hair care products.
403 Parnell Road | 373 2395 | Map

Mark Fewtrell - Massage Therapist
Registered massage therapist. Swedish massage therapy base involving neuromuscular, trigger point & deep tissue techniques to decrease pain and dysfunction.
252 Parnell Road | 379 9608 | Map

Nails of Parnell
Leading in Spa Manicure, Spa Pedicure and Nail Enhancements. Auckland ’s luxury specialist in making hands beautiful. Claire and the friendly team of Nails Technicians have more than 20 years beauty experience and are available for appointments 6 days a week.

Open Monday to Thursday 9am – 9pm; Friday 9am – 7pm; Saturday 9am – 4pm.
6/327 Parnell Road | 307 6771 | Web | Map

Niche Hair Studio
Kelly Law is the new owner of Niche Hair Design at the top of Ayr Street. Using Redken products exclusively, Kelly can take care of all your hairdressing needs. Expect a new look Niche soon following renovations!

Open: Mon, Wed, Fri 10am – 6pm; Tues & Thurs 10am – 9pm; Sat 10am – 5pm.
490 Parnell Road | 373 2211 | Map

Parnell Pharmacy
We are here to meet your needs for the widest selection of pharmacy products, including  prescriptions at a price that you can afford. If you can’t find it here, it is our responsibility to find it for you. Our virtual store is open twenty-four hours a day for your shopping convenience.
295 Parnell Road | 373 2522 | Web | Map

Phoenix NZ Hair
Hair salon
317 Parnell Road | 308 9748 | Map

The Pilates Place
Pilates is a great form of exercise for any age group, from the very unfit to the very fit, both men and women alike. It’s about overall physical conditioning, lengthening, strengthening and toning the muscles and leading to improved posture and alignment, increased body awareness, graceful movement, decreased risk of injury and a change in body shape – without pain or strain.
aaa “Whether you are an athlete or a couch potato, young and limber or old and inflexible, the Pilates method can and does change the way you relate to your own body and the way you carry it in the world” - The Pilates Body by Brooke Siler.
Level 1, 171 Parnell Road (from on Tilden St) | 309 9505 | Web | Map

Power Plate Limited
7 Akoroa Street | 366 0610 | Web

Raymond Salon de Coiffure
Hair dressers.
477 Parnell Road | 308 9415 | Map

Rocco & Rouge
A Dermalogica skincare centre with treatment and relaxing facials for all skin types. Offering relaxing treatments for the hands, feet, massage, spray tanning, waxing and brow shaping and lash tinting.
.. A makeup specialist using Napoleon Perdis makeup, available for special occasion makeup and weddings.
.. Gift vouchers available.
165 Parnell Road | 366 1662 | Map

Rogers Design Forum
All hairdressing services and hair extensions.
124 Parnell Road | 373-4200 | Map

Sento Beauty Therapy
Offering a complete mind, body and soul experience. Our professional therapists are trainined in the art of total indulgence providing traditional through to exotic treatments.  At Sento we can work with you to create a truly personal beauty experience. Stockists of Sothys, Ultraceuticals and Danne skin care.  St Tropez Tanning and Pure Fiji Body products.
323 Parnell Road | 377 3527 | Web | Map

Silk Tree Beauty & Spa
At Silk Tree we have created the perfect surroundings for you to relax and be pampered. We pride ourselves in looking after the wellbeing of your skin and body by providing high standard of professional beauty, massage and spa treatments. We are the stockiest of Collin (France) and Perfect Potion.
Come discover the perfect indulgence that awaits you .......
333 Parnell Road | 368 1333 | Web | Map

Spa Parnell
A beauty salon offering a number of professional treatments with top of the line skin care products.
8 Heather Street | 300 7157 | Map

The Stylish Man
A stylish place for a man to get a great hair cut. This new barber shop has a very masculine decor with leather couch and turkish rug providing a men's club feel. The Stylish Man also sells a range of quality hair and skin products for men.
Shop 5/177 Parnell Road | 374 4520 | Map

Tanning of Parnell
Sun Beds and Tanning Products. Private luxury sun tanning beds in the heart of Parnell. Clean and high speed with trained Technicians on hand. Casual sessions and multi session cards available at competitive prices. No appointments necessary.
Open: Monday to Thursday 9am – 9pm; Friday 9am – 7pm; Saturday 9am – 4pm 5/333 Parnell Road | 307 6771 | Map