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July 24, 2009

Retail trends for 2020
Network at Boulgaris Maguire, August 4
Help Daffodil Day fundraising
Suspicious? Dial 111 immediately!
Chateaux & Vineyards at Jonathan Grant
Gibbston Valley Winemaker's Dinner

Retail 2020 - trends for the future
Australian Centre for Retail Studies

Research faculty from The Australian Centre for Retail Studies - Monash University, Melbourne gave a briefing on their latest report, "Retail 2020: The future of retail. Insights from NZ and Australia," in Auckland this week.

Key trends in retail were identified as:

1. Low price everything is on the way out - it's unsustainable with increasing costs including manufacturing, transport, distribution, marketing, product safety etc

2. Excessive product choice is also on the way out - consumers are looking for simplicity, and there isn't enough shelf space for all every product.

3. Technology a big influencer - RFIDs soon to be on every product; mobile shopping, dynamic pricing, interactive kiosks etc

4. Consumer Confusion -too much choice, flight to simplicity. Need to educate customers on product benefits.

5. Tactics for managing the recession include consolidation, "premiumisation", and differentiation. Get fashionable - what customers want and aspire to, they'll still pay for!

Read more...

6. Personalisation -customise products.

7. Sell products based on customer needs and "occasions." Loyalty cards aren't a panacea. Use customer info from loyalty cards to market smarter.

8. Flight to value - customers are trading down. Retailers need to get out of the vicious discount cycle. Tactics include creating product stories, creating scarcity value. Customers will still pay more for quality - products that last longer can sell at a premium if you educate buyers on product lifecycle.

9. Communication channels - the rise of social networking for marketing e.g. Facebook & Twitter. Mobile marketing, iPhone applications for shopping, the influence of customer reviews online.

10. Removing the retailer! Shopping online, creating your own product (and market) online (e.g. Ponoko.com, Threadless), supplier kiosks and vending machines.

11. Going ultra-local - supporting locally grown produce, awareness of food miles, carbon footprinting etc on the rise.

12. Green movement and sustainability - increasing percentage of customers prepared to pay more for companies and products that are green, organic, sustainable, eco-friendly etc.

Next week: How going green may well aid the recovery of the recession and beyond.

The report is available at $695 (earlybird rate until 1 September, 2009, then $995) from www.buseco.monash.edu.au

Parnell Inc. August B2B Networking
At Boulgaris Maguire, Tuesday August 4

Parnell Inc. members are warmly invited to our next business networking event, to be hosted by Boulgaris Maguire at 170 Parnell Road (behind Heard Park) on Tuesday4 August, from 5.30pm. We'll have details of what Michael and Wayne have planned for the evening next week.

Meanwhile, now that we're Parnell, the creative quarter, it's time for a new name for this event and perhaps a new format. We'd love to hear your ideas for a name and how we can make these monthly get togethers irresistible. Email debbie@parnell.net.nz

Daffodil Day fundraising
National Bank Parnell needs your support

The Cancer Society's Daffodil Day (Saturday 29 August) is one of The National Bank's most prominent and important sponsorships. Staff have wholeheartedly supported Daffodil Day for over 18 years now, and The National Bank is proud to be Principal Sponsor of such a worthwhile cause.

Daffodil Day proceeds are allocated to cancer research, prevention and education. Each year around 17,000 New Zealanders are diagnosed with cancer, and 1 in 3 people will be affected by cancer.

Parnell branch would like to seek the support of fellow business owners in the main street and would appreciate anything from a voucher or item from your business to be auctioned off or raffled off through our branch. Our raffles go on sale on August 3 - just a week away!

If this is not possible, then perhaps a monetary contribution may be appropriate. Full promotion of where the contribution has come from will be advertised through our branch. Please contact Branch Manager, Mumta on 252 3844 or 021 40 88 33. Thank you.

Dial 111 to report suspicious people
Call Police immediately - not Parnell Inc!

A number of people have contacted Parnell Inc recently to report people acting very suspiciously: snooping around the rear of buildings and even stealing items.

In these instances, please call the police immediately. Don't be afraid to dial 111: police will quickly determine the nature of your call and deal with it appropriately, including despatching a car to Parnell if necessary.

After you've alerted police, if the suspicious person has left your area, please call Parnell Inc. and we will broadcast text a description to members via our Shoplifter Text Alert service. (Parnell retailers, you are welcome to sign on to this free service. Email Parnell Inc. at info@parnell.net.nz)

It is always worthwhile to lodge a report with police. At the very least it creates a record of such instances that can help police respond to Parnell's needs more effectively in the future.

Chateaux & Vineyards at Jonathan Grant
New Peter O'Hagan exhibition until 17 August

Opening this week at Jonathan Grant Galleries in Parnell is a solo exhibition of Peter O'Hagan's most recent series featuring stunning chateaux and vineyards in France. Renowned for his love of overseas travel and fine wine, these colour-rich works include depictions of Moët Hennessy Louis Vuitton maisons from throughout France, with references made to Dom Pérignon, Karl Lagerfeld and John Galliano. O'Hagan has also captured New Zealand's own Cloudy Bay vineyard in his uniquely playful style.

O'Hagan's exhibition The Distinguished Wine Houses of Moet Hennessy Louis Vuitton opened on Thursday and runs until Monday 17 August. The Distinguished Wine Houses of Moet Hennessy Louis Vuitton

Gibbston Valley Winemaker's Dinner
Iguacu - Wednesday 26 August

Iguaçu Restaurant and Gibbston Valley Executive Chef Mark Sage, would like to invite you to a five-course tasting journey matched with premium Gibbston Valley wines. Gibbston Valley will host the evening, which will feature some exclusive wines usually only available at cellar door. The dinner will include five courses plus six matching wines. Tickets $120 per person (full menu on our website). This event at Iguaçu Restaurant is sure to be popular and seats are strictly limited so we recommend you make your booking as soon as possible. Call Iguaçu Restaurant on (09) 358 4804 or email info@iguacu.co.nz to make your booking today.

Sorry this was late in getting to you - hope you had a wonderful weekend!

Debbie Harkness
Parnell Inc. Manager
259a Parnell Road
debbie@parnell.net.nz
p. 379 0606
f. 379 0953
m. 027 601 0641

About Parnell Mainstreet: If your business lies within Parnell Inc.'s boundary area (Parnell Road & Rise, and some adjacent side streets) you are automatically a member of Parnell Mainstreet and paying 1.38% of your general rate towards this organisation. See here for more information on Parnell Inc.

Vision: Through its three-year strategic plan, Parnell Mainstreet is working to achieve the following vision:
...Parnell is marketed effectively as a thriving retail and hospitality centre and is the preferred central city location for up-and-coming businesses.
... Parnell's owner operated stores, its galleries and restaurants are renowned for providing a high-quality and unique experience in a setting that maintains an authentic charm. They consistently attract local and overseas visitors back to Parnell, time after time. For other businesses, the vibrant yet relaxed village atmosphere, together with transport convenience and access to a full range of professional services, makes Parnell an ideal central city location.
...Parnell is an exciting place to visit and satisfies the curiosity and intrigue of its visitors with elements of delight and surprise.

Committee: Parnell Inc.'s activities are determined by a committee of members. Any of them would be happy to talk with you, tell you more about the area and hear your comments or suggestions. Our committee is:

Cyril Dominikovich
Sarah Hutchings
Carrick Graham
Sherryn Mehta
Shona Loxton
Rory MacDonald (Chair)
Athol McQuilkan
Sue Wyness

Parnell Inc. member services: Graffiti Removal . Weekly email newsletter . Wednesday Night Security Patrol . Monthly B2B Buzzes . Shoplifter Text Alerts . Speed Dating for Businesses .
Parnell Inc. provides these ongoing services for members. To learn more go here or contact Parnell Inc. for further information: info@parnell.net.nz or phone 379 0606.

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