Changing the present to aid the future is top of mind for many. We all know how important sustainability is and that meaningful sustainability can change our future. We also know it’s no longer a choice for business – but a mandate. However not all small to medium size business have the resources and knowledge to respond.
The Parnell Business Association regularly hosts webinars to educate and inform businesses and the people in them, on how to practically implement some sustainable actions, as small incremental changes DO make a difference.
From workspace, to home space. Implementing sustainable practices is a choice. The more we know, the more we can do.
We hope these webinars continue to educate, encourage and inform. Covering a wide range of topics, with some interesting ‘talk points’ planned for 2022, you can read below what’s coming up. Also see below what we have covered so far and take the opportunity to listen to some of the recordings.
Invites will be sent prior to the time, but if you have not received an invite and would still like to attend, please email email@example.com
The September sustainability seminar was all about being authentic in your marketing. Research shows people want to buy from companies treating nature and people well.
Greenwashing is when an organization tries to pass itself off as better for the environment than they are, and it is getting lots of media attention! When you’re marketing sustainability, you need to authentically talk about successes and progress and reflect the raw materials, production, distribution, packaging, use and disposal and overall environmental impact of your brand, products and services.
Our two guest speakers have decades of knowledge and experience in authentic and ethical marketing and their joint presentation was one for the books!
Thank you, Kath Dewar, (Founder of GoodSense) and Fiona Stephenson (Head of Communications and Marketing for SBN – Sustainable Business Network) for sharing your energy, time and expertise.
View the seminar here.