Traffic are specialists in business to business strategy and marketing, with extensive experience in technical and industrial sectors.
The commercial drivers of technical businesses are different to those of consumer companies. Products often need to be packaged together with services to create a compelling offer. Traffic understand the role of relationships and the networks of decision influencers that have to be managed.
Traffic’s methodology is specifically structured around the market dynamics their clients operate in. Projects are based on a proven process that keeps the programme moving forward. Decisions are made based on data collected and options identified at each stage.
Traffic’s team of talented people have considerable experience developing and implementing growth programmes in tough business environments. Traffic provide the technical marketing expertise that is required to develop and run pilots or rollout new programmes.