On the 4th May, the new Headquarters for My Food bag was officially opened by Prime Minister Bill English.
Continued growth for market leading home food delivery provider My Food Bag has seen the company move into a new building in Parnell. Reflecting the runaway success of convenient delivery of quality ingredients for Kiwis to prepare varied meals, a standout feature of the new building is an entire floor dedicated to My Food Bag’s Development Kitchen.
Founder and co-CEO Cecilia Robinson says the need for expanded and purpose-built premises became clear with the meteoric rise of My Food Bag since its 2013 introduction. “We started on the notion that the simple question of ‘what’s for dinner tonight’ was quite hard to answer. By giving New Zealanders’ healthier and more varied answers, we’ve rapidly grown to where we can serve more customers more effectively from our new building.”
Robinson is enthusiastic about the latest big move to the new premises, particularly the Development Kitchen. “A big part of our success lies in the work Nadia and the team put in to the development and testing of ingredients and recipes for all the My Food Bag and Bargain Box offerings,” she says.
Fully decked out with Fisher & Paykel equipment, the Development Kitchen is a chef’s dream, with state-of-the-art appliances and whiteware delivering an ideal location for the team to carefully assess options for its loyal customers. “We even have a two-station Photography Kitchen where each dish undergoes a fashion shoot after making it through the stringent evaluation process,” Robinson adds.
Bill English congratulated My Food Bag saying “The kind of confidence and dynamism that we see in the New Zealand economy is not actually about the politicians. It is about the risk, the commitment, the expertise, and the skills, and in this case the customer love, that organisations like this bring to meeting people’s needs, and creating wealth.”
